Wednesday, April 11, 2012

'Eat Your Heart Out' Halifax!

I want to write about a great event coming up, here in Halifax on Tuesday, April 24th.  Save room for dinner that night, because over ten restos in Halifax will be participating in 'Eat Your Heart Out', a fundraiser in support of the Maritime Heart Centre. 

The inaugural ‘Eat Your Heart Out, Halifax’ event is a unique approach to fundraising that celebrates the HRM food scene while raising critical funds for heart disease care and prevention in the Maritimes.

‘Eat Your Heart Out’ is a novel concept; on Tuesday April 24th 2012, participating restaurants will donate 15% of their food sales for the evening to the Maritime Heart Center. This gives diners an opportunity to support the Maritime Heart Center simply by enjoying a meal at one of a number of local restaurants.

“This is a unique fundraising model that holds great benefit for everyone involved” says John Britton, Executive Director for the Maritime Heart Center. “We hope to make this an annual fundraising event that removes the need for expensive tickets and dressing up. We want Haligonians to go out en-masse on this one night and have dinner with friends and family at one of our numerous participating establishments. This means raising money for heart disease is as easy as raising your fork”.

In addition to raising money, the event also celebrates HRM’s incredible restaurant industry. “Halifax has such a vibrant food scene” says Nancy Tissington of the Spring Garden Area Business Association. “This initiative showcases both our city’s innovative cuisine and social conscience. The restaurants get health-centred exposure and promotion and the Maritime Heart Center receives the proceeds, which stay right here in the Maritimes supporting heart disease care and prevention. It’s a win-win all round”.

The fundraising model is based on other wildly successful dine-out events that take place across North America, and as HRM doesn’t have a city-wide charitable dine-out fundraiser the Maritime Heart Centre is hoping to grow this event year-on-year to include more and more restaurants and, eventually, more communities across the Maritimes.

“Heart disease is Canada’s biggest killer” says Britton, “and nowhere is this more obvious than right here in the Maritimes, where 1 in 3 people will die of a heart-related condition. This is a fantastic opportunity for people to contribute to our charity simply by doing what they would normally do – enjoy a great meal at a great restaurant. When you choose to eat at any of our participating establishments on April 24th you are automatically supporting heart disease care and prevention in your community”. Early reservations are highly recommended.

‘Eat Your Heart Out’ takes place on April 24th 2012. For a full list of participating restaurants visit the Maritime Heart Centre or call 902 446 3669.

Currently, participating restos include: 
Onyx, Saege, Moda, Estia, Fid, Chives Bistro, Economy Shoe Shop, Mexico Lindo, Vinnie’s Pasta Bar, Rockbottom Brewpub & Morris East. 

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